Sat, Feb 4, 2017

Here's What Retail Workers Have To Say About How Ivanka Trump Clothes Are Selling

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At stores across New York City, the Ivanka Trump collection is seeing clearance pricing, slashed inventory, and a new home in the back of stores — though some retail workers believe customers don’t care about the name on the tag.

Ivanka Trump’s clothing business took a major hit this week after its products were pulled from Nordstrom and Neiman Marcus shelves following a boycott.

Ivanka Trump's clothing business took a major hit this week after its products were pulled from Nordstrom and Neiman Marcus shelves following a boycott.

A spokesperson for Nordstrom confirmed to BuzzFeed News the company had cut ties with the First Daughter’s brand, and said it was “based on the brand’s performance” and was not to be misunderstood as “taking a political position.”

Nordstrom has already bought the brand’s spring apparel and would reallocate inventory from Nordstrom.com to physical stores, a spokesperson for Ivanka Trump’s collection told BuzzFeed News.

Neiman Marcus did not comment on the brand’s disappearance from its website, though a sales associate in New Jersey confirmed to Racked it had been pulled from the store.

Nordstrom and Neiman Marcus aren’t the only stores where Ivanka Trump’s brand may be facing difficulties.

Shannon Coulter, who started the #GrabYourWallet campaign to boycott brands the Trump family profits from (including 33 stores selling Ivanka Trump products), told Racked she’s noticed a sharp decline in the amount of products stocked at Macy’s as well.

J. Scott Applewhite / AP

DSW

DSW

Finding Ivanka Trump shoes at DSW was surprisingly difficult — even for a sales associate, who couldn’t remember the last time she’d seen them anywhere besides the clearance rack.

“I’ve been walking up and down the store all day, and I actually haven’t seen any,” she said. They were later found — just one style, three colors — toward the back of the store.

When BuzzFeed News returned the following day, the display looked completely untouched, and a different employee confirmed it hadn’t been restocked.

“I don’t see them being bought, like, ever,” she said.

Julia Reinstein

Macy’s

Macy's

At Macy’s in Herald Square, one of the largest department stores in the world, a sales associate said Ivanka Trump shoes were “selling quite well.”

But, he conceded, inventory of the brand has been slashed in half. The stockroom used to have five bins of Ivanka Trump shoes. Now they’re down to just two or three.

Julia Reinstein


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